Why aren't the hotels, restaurants, cultural & entertainment groups, service worker unions, etc. footing the bill. They are the primary beneficiary.
Edgy ads: Saucy or stupid?
By ROB GRANATSTEIN
On the heels of the last year's publicly-panned Toronto Unlimited advertising campaign, the city's culture department has upped the ante.
Hoping to ditch the stodgy old "Clean and Safe" Toronto image, it has come out with a new tourism message.
In ads that started running last week in border cities in the U.S., Toronto is pitching itself as stodgy no more. Four ads, created for free by advertising firm FCB, kicked off last week and will run for five more, in alternative weeklies in Buffalo, Rochester, Syracuse, Ithaca, Detroit, Cleveland, Chicago and Pittsburgh. The city is spending $150,000 on the campaign.
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An Internet Fisherman who uses barbless hooks and this one dimensional world as a way of releasing the frustrations of daily life. This is my pond. You are welcome only if you are civil and contribute something to the ambiance. I reserve the right to ignore/publish/reject anon comments.
Friday, January 26, 2007
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About Me
- Unhypentated Canadian
- I lean to the right but I still have a heart and if I have a mission it is to respond to attacks on people not available to protect themselves and to point out the hypocrisy of the left at every opportunity.MY MAJOR GOAL IS HIGHLIGHT THE HYPOCRISY AND STUPIDITY OF THE LEFTISTS ON TORONTO CITY COUNCIL. Last word: In the final analysis this blog is a relief valve for my rants/raves.
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- You Are Thirty Years Too Late Keith
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