Why aren't the hotels, restaurants, cultural & entertainment groups, service worker unions, etc. footing the bill. They are the primary beneficiary.
Edgy ads: Saucy or stupid?
By ROB GRANATSTEIN
On the heels of the last year's publicly-panned Toronto Unlimited advertising campaign, the city's culture department has upped the ante.
Hoping to ditch the stodgy old "Clean and Safe" Toronto image, it has come out with a new tourism message.
In ads that started running last week in border cities in the U.S., Toronto is pitching itself as stodgy no more. Four ads, created for free by advertising firm FCB, kicked off last week and will run for five more, in alternative weeklies in Buffalo, Rochester, Syracuse, Ithaca, Detroit, Cleveland, Chicago and Pittsburgh. The city is spending $150,000 on the campaign.
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