- Peter Foster: Capitalist triumph
Moscow McDonald’s keeps growing with the simple political strategy: Serve the customerBy Peter FosterO n its first anniversary, on Jan. 31, 1991, Moscow McDonald’s had to cancel its celebration due to political turmoil. Its single massive, glittering restaurant on Pushkin Square was operating under nightmare circumstances. The USSR was disintegrating, its economy about to implode amidst hyperinflation. From the Kremlin, just a couple of kilometers down the uncleared black-ice sidewalks of Gorky Street, the winds of a renewed Cold War and anti-business sentiment were blowing. On its 20th anniversary, tomorrow, McDonald’s Russian operation stands as a spectacular success, a monument to persistence and an astonishing corporate organization.
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