...media advertising $$$ is replacing the 5 Ws and where it still appears I will bet it is written by "an intern" as a homework assignment from a local community college.
Deep Impact
Michael Walsh;
In any case, it's all over for the MSM. When I started at Time in 1981 under its last great managing editor, Ray Cave, it was commonly acknowledged that the Big Seven media outlets decided what was and was not news for the American public: the New York Times, the Washington Post, Time, Newsweek and the three broadcast networks. Today, not so much. In their place have come the small furry mammals of the Internet, harassing and ultimately supplanting the Manhattan- and Washington-bound dinosaurs. Somewhere along the line, Sousa's Washington Post March turned into a march of the falsettos. The old media continued to bleat, but once they proudly jettisoned the outdated notion of at least nominally "objective" journalism in favor of "higher truth" and partisan cheerleading, their audience abandoned them.Related: Fear and Loathing at the Newstands
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The irony is that many mainstream journalists spent the better parts of their careers striving to become opinion journalists and talking heads instead of grubby reporters, and all of a sudden they find themselves in a democratized world in which everybody is a talking head and opinion journalist.
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