A Temporary Lull In The Exploitation Of “Student Athletes”
Three days after weathering a storm of criticism over its exploitive “Ri5e to the Occasion” t-shirts – including this epic takedown from The Nation’s Dave Zirin – Adidas appears to be backing down. Of all the negative commentary Adidas generated over the past week, none was more lethal nor more surgically precise than Zirin’s garroting of the sporting goods giant and its partner in crime, the walking antitrust violation known as the NCAA:
There’s been a river of ink already spilled over Louisville guard Kevin Ware’s horrific leg injury during the Cardinals’ Elite Eight victory over the Duke Blue Devils. … Now, however, we’ve reached the point where tragedy becomes farce. On Wednesday we learned that Adidas, in conjunction with the University of Louisville athletic department, will be selling a $24.99 t-shirt with Kevin Ware’s number 5 and the slogan “Rise to the Occasion” emblazoned across the back. His team will also be wearing warm-ups with Ware’s name, number and the slogan “All In.” …Continue reading
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