What's next? An re-anactment of the Gunfight At the OK Corral? And let's not forget Mike Stobel's Shady Lady
T.O. to Americans: We're 'as gay as it gets'
By ROSALYN SOLOMON
Tourism Toronto announced plans yesterday to woo gay travellers in the U.S. -- by letting them know this city is "as gay as it gets."
Research shows gay Americans take more trips, spend more money on vacations and are more likely to have a passport compared to their heterosexual counterparts, according to Tourism Toronto.
Tourism Toronto has been working with the Gay Marketing Advisory Group, led by Councillor Kyle Rae, who said people will finally see the city as more than just friendly.
"The tag line 'Toronto: As gay as it gets' comes out of people talking about their cities as being gay-friendly. Toronto's not gay-friendly -- it's gay," Rae said.
"This is where the fight for the equality of rights started."
Tourism Toronto plans to launch advertising in hot spots and at events in cities like San Francisco, Chicago, New York and Los Angeles.
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