Shelf Life: Discomfort food
We’re doing it for the children. For years, Shelf Life has resisted the idea of taste-testing packaged macaroni and cheese, not only because all neon-coloured meals make us nervous, but because the topic seems over-explored. Is there anything consumers don’t know about this stuff? We know that, per capita, Canadians buy more of it than anyone else. We know that sales have shot up in the wake of an uncertain economy. We know about the folk rumour that the box is healthier than the contents. We know that a certain brand has become preeningly aware of its status among students, so its TV ad campaigns riff on dorms, sex and cooking mac and cheese on radiators.
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