On a bitcoin forum, he offered 10,000 bitcoins to anybody who would buy him a pizza. Today that’s worth about $5 million at current prices, but back then it was worth about $60. Hanyecz figured that was enough for two pies and compensation for somebody’s time.
He finally found a taker, another coder living in the U.K., who called a Papa John’s in Jacksonville, placed the order, and paid with his credit card. Hanyecz sent over the 10,000 bitcoins, and a somewhat confused deliveryman showed up at his door with two pepperoni pizzas. “Pizza delivery from London,” he said in an unsure voice. Hanyecz left the offer open, and bought several more pies.
Alison Griswold is a Slate staff writer covering business and economics.