| National Post |
Friday, November 10, 2006
Wal-Mart Stores Inc. has decided to bring "Christmas" back this holiday season.
After facing a barrage of criticism from religious groups for neglecting to mention the Christian celebration in its U.S. stores or advertisements last year, the world's biggest retailer announced yesterday it will rename its seasonal area "The Christmas Shop," instead of "The Holiday Shop," play Christmas carols in its stores and increase its overtly Christmas-themed displays by 60% this year.
In addition to wishing customers "Merry Christmas," the retailer is encouraging employees to greet customers with a variety of seasonal greetings including Happy Kwanzaa, Happy Hanukkah and Feliz Navidad. There will also be a "Days until Christmas" countdown banner in stores and television advertising that refers pointedly to the Dec. 25 holiday.
"We, quite frankly, have learned a lesson from last year," Wal-Mart spokeswoman Linda Blakley told USA Today.
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