Proper funding is vital
TTC mulls ad campaign aimed
at non-riders
July 10
I am a daily user of the TTC and agree that the current methods of marketing the TTC are not effective.
A poster board on the subway you are sitting in, which advertises the TTC as being the better way, does not reach the targeted audience.
I think these advertisements may be an attempt to reassure existing riders that they are still making the right decision by commuting via the TTC.
However, with the rising cost of TTC tickets and the large numbers of delays, I think that along with marketing to new customers, the TTC needs to invest capital on recognizing and rewarding existing customers.
What about offering an "air miles" type of concept where you can accumulate points the more you travel with the TTC and redeem them for prizes?
Ideas such as this would surely attract new customers and keep existing customers happy.
Asma Ahmed, Toronto
TTC good news is bad news
thestar.com, July 10
It's not surprising that there is no funding available to help the TTC, but it's still frustrating. Being touted as having one of the most comprehensive and user-friendly services doesn't do much for us when it is overcrowded, unreliable and often times slow. Not to mention fare hikes that make no difference in service.
Numerous times over the years there have been comparisons to other large cities across the globe and the ways in which government funding has worked wonders for them. And yet, as always, we seem to observe but never take enough notes to ever implement such logical funding solutions.
You would think that with so much hype surrounding "green initiatives," the province would be more willing to look at the TTC as a way to help our city and our environment.
Amy Shields, Toronto
How much does it take to get proper funding so the TTC can run like it should? If it is true that certain bus routes are overcrowded, then an influx of funds is desperately needed somewhere down the line.
Hiring additional drivers may seem like a possible solution, but there are other things that need to be done. The scheduling supervisors play a role as to how the buses run. This needs to be looked at.
The whole bus fleet needs to be overhauled so it can run efficiently. In 2007, we are riding on buses that we may have gone to school on 30 years ago or more.
What needs to be brought home in the upcoming provincial election is that if Ontario is to be a "green" province, then it needs to properly fund public transit in the GTA. As we know, Toronto is one of the biggest polluters.
Philip Elliott, Toronto
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