SOMEONE TELL US WHY THIS IS A BAD IDEA...
We were impressed with the size of this year's Nuit Blanche, but we were left thinking after reading a Spacing Wire post asking why Scotiabank was given naming rights, which essentially made the entire event an ad for a bank. Considering the bank only chipped in $300,000 of a $1.3 million budget (the city paid $400,000), the blanket promotional consideration seems excessive, and intrusive. What if we set a new standard: if a corporation isn't chipping in at least half the cost, they don't get to rename the event?
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